HOLIDAY TREE LIGHTING, $1,000 SHOPPING SPREE AND TOY DRIVE
Smith Mountain Lake, VA (November 11, 2011) – The Willard Companies is pleased to announce it’s annual Holiday Tree Lighting and Open House event at Westlake Towne Center on Thursday, December 1, 2011 from 5:30 – 7:30 p.m. in front of Westlake Library. Several new activities are planned as follows: attendees can register for a $1,000 shopping spree awarded at the conclusion of the event, live entertainment by EastLake Community Church and Westlake Baptist Church members, and special appearances by Miss Smith Mountain Lake and Miss Blue Ridge pageant winners!
Several other festive activities taking place during the two hour event includes the following:
• Special arrival of Santa on vintage fire truck
• Holiday photos with Santa provided by Your School Photos
• Horse and Carriage Rides sponsored by Kroger
• Antique Car Show at Kroger Fuel Center
• Live concert by Smith Mountain Lake Harmeneers
• Live concert by Burnt Chimney and Dudley Elementary choirs
• Live concert by EastLake Community Church members
• Live concert by Westlake Baptist Church members
• Complimentary refreshments provided
In addition to the tree lighting and holiday festivities, the first 150 individuals who donate a new, unwrapped toy to WE CARE of Franklin County during the event will be given a complimentary ticket to a special showing of “How the Grinch Stole Christmas” at Westlake Cinema showing immediately after the event. Collection boxes will be located inside the retail stores during the event and movie vouchers can be picked up after toy donation. Tickets are not available for purchase.
Participating Towne Center businesses will be serving refreshments during the event and will be offering previews to exclusive holiday gifts, which include Kroger, Westlake Library, Merle Norman, Haywood’s Jewelers, Westlake Salon & Spa, and Cottage Gate. Carilion Clinic will also be participating.
The Fraser fir selected for the event will stand approximately 22’ tall and was picked from Roll Out Farm in Pilot, Virginia. The tree will be centrally located at the retail shopping center and stand in front of Westlake Library at Westlake Towne Center.
According to Ron Willard, President of The Willard Companies, “This event serves as a great way to jump start the holiday season. It’s fun for the community to come together and celebrate the spirit of the holiday season while at the same time collecting toy donations for a worthy cause and supporting local businesses.”
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The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties, The Waterfront, The Water’s Edge and The Westlake Golf and Country Clubs. The company is involved in country clubs, building, developing, marketing and real estate. The Willard Companies is also affiliated with Westlake Towne Center, Westlake Cinema, Westlake Salon & Spa, Window and Door Design Gallery and Smith Mountain Building Supply. Visit online at thewillardcompanies.com.